Description
Let’s say that you are selling Product X. In order to start
moving boxes of Product X out of your warehouse and into the
hands of happy consumers, you must get the word out. There
are a million and one ways to market Product X. You can buy
advertising space in newspapers, magazines, or online. You can
rent a billboard. You can create an infomercial. You can run
traditional thirty-second spots on television or radio. You can
send out press releases in hopes of garnering media coverage.
You can joint venture with the producers of Product Y. You can
pay some crazy guy on eBay $100 to write Product X on his
forehead with a Sharpie and to run around as a human billboard.
You can devise an infinite number of marketing strategies.
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